-40%
Continental Airlines Peanuts Fares Promotional Packet
$ 4.21
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Description
ContinentalAirlines
Peanuts Fares
℠
Promotional Packet
This offering is a Peanuts Fares
℠
promotion kit complete with peanuts and Peanuts Fares
℠
stickers just as was distributed to travel agents by Continental Airlines sales reps.
Collectors, this is an historical piece of airlines history from almost 3 decades ago that shows a unique strategy to compete with rival Southwest Airlines.
To introduce its low-fare, no-frills flights, Continental Airlines started a “Peanuts Fares
℠”
promotion in late 1993.
Peanuts Fares
℠
saved customers at least 50 percent, and sometimes as much as 80 percent off fares offered by competing airlines. These fares were available on every flight on every day without advance purchase and were fully refundable without penalty.